Coogi Clothes - From the Australian Outback To Hip Hops Elite Clothing

Coogi clothes have a long-history in the fashion world. The Australian fashion line was initially founded in 1969, by Jacky Taranto and named Cuggi. In its early days, the company focused on textured, colorful knitwear, mainly the Coogi sweater suitable for casual daytime wear and popular with the golfing crowd. The quality fashion line quickly gained popularity in its native Australia and in Europe before making its way to the United States.

In a world where hip hop clothing brands may only remain popular for a few years before fading into obscurity, Coogi clothes and the Coogi sweater in particular has managed to remain relevant and popular for 40 years in the fashion world - becoming an internationally recognized and coveted brand along the way. The brand did have its struggles, however. The company would labor for a few years after the death of the Notorious B.I.G. caused a drop in public attention. The September 11, 2001, terrorism attacks in the United States also led to a nosedive in tourism in Australia and further impacted the brand and caused millions in debts to accumulate.

In 2002, however, the company was sold to a US based investment group who formed Coogi Partners LLC and quickly helped the brand establish a more polished urban edge which has lead to a successful revival. So how did Coogi clothes manage to achieve this unheard of success? By changing with the times! Coogi worked to reestablish itself as a brand that puts comfort first and allows the wearer to express their personal style while still keeping up with the latest fashion trends.

This success has also been possible because Coogi clothes have officially been established as a complete lifestyle brand. Today Coogi has a number of different brands that mix hip hop cool with the vivid colors and cool wave patterns that identify Coogi as Australian. One of these brands is Coogi Authentic, a Coogi sweater line which creates retro style knits with electrifying patterns and zany colors with a strong modern kick and unique accents such as leather trims.

Coogi clothes also have brands just for men, women and kids. The Coogi Men collection features bold colors and vibrant prints in denim, khakis, jackets, hoodies, hats, T-shirts and more. Pants often feature painted pockets and intricate embroideries while shirts often feature the Coogi logo and curved motifs in stripes and solid colors. Standard women items found in Coogi Women include swimwear, dresses, skirts and lingerie that seamlessly combine urban appeal with luxurious designs such as screen printing, dramatic bursts of colors, unique cut outs and embellishments such as beading.

Today, the Coogi lifestyle brand offers more than just clothes and the Coogi sweater, it also offers footwear, handbags and other items. Unlike the extravagant prices featured in other brands, however, Coogi manages to offer a range of prices that allow the high-quality urban styles to be suitable for most budgets. The universally recognized brand is available pretty much anywhere including the Ultimate Hip Hop Gear store. A number of online retailers that specialize in hip hop and street apparel also feature the brand. Stores across the United States, Australia and Europe and other locations also sell the luxury hip hop brand.